Web apps · MVPs for founders

Custom web apps, live in weeks.

Auth, dashboards, payments, a real database — products, not prototypes. I build web apps and MVPs for founders and small businesses, end to end. Five years in, and most builds go live in 3–6 weeks.

20+
Projects shipped
5yrs
Building software
3–6wks
Typical build time
100%
Code ownership, yours
What I build

One main thing, done properly.

Web apps are the core of what I do. Sites and automations are how I support them — take the lane that fits, or all three.

/ 02

Marketing Sites

The front door to the product: fast, polished, and built to turn visitors into enquiries rather than make them tilt their phone sideways and squint.

eCommerceStripe / RazorpayCMSSEO
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Automations

The repetitive work eating your afternoons — invoicing, follow-ups, reports, data shuffling. Wired together so nobody on your team does it by hand again.

n8nZapierMakeCustom APIs
Selected work

Systems running real businesses.

Client builds in production, plus products I built myself. The demos are live — click through, break things, kick the tires.

Client builds

CLIENT
Wellness · Operations & CRM

Sadhana Tribe

Runs the business end to end

Member CRM, self-serve booking, and the automations between them — replacing spreadsheets and WhatsApp threads with one system of record.

Read the case study
CLIENT
Women's Health · Web & Operations

SheCares

Bookings without the back-and-forth

Public website, booking flow, and the operations backend behind it. Every enquiry tracked from the first click through to follow-up.

Read the case study

Products I built to test ideas

LIVE
SaaS · Finance Tool

Invoice Generator

Invoice in under a minute

Four designer templates, multi-currency, GST-ready, instant PDF. Free, no watermarks — and it remembers you if you want it to.

Visit live demo
LIVE
Web App · Finance

Business Expense Manager

Know where the money goes

Track spend, categorize, export. The spreadsheet you've been meaning to replace.

Visit live demo
LIVE
Web App · Healthcare

Clinic Appointment Booking

Fewer no-shows, fuller days

Patients self-book, clinics get fewer no-shows. Calendar, confirmations, reminders.

Visit live demo
LIVE
SaaS · Productivity

Comniwork

A team's work in one view

Work management software for teams that grew out of Trello but can't afford Jira. (Honestly, who can.)

Visit live demo
LIVE
Telegram App · Trading

Trading Cockpit

Turns rules into daily habit

Gates every trade behind your setup checklist, logs it in seconds, and surfaces the mistakes quietly costing you money. Discipline for traders who already know their rules.

Visit live demo
LIVE
Brand Site · eCommerce

Sunehra — Jewellery Catalogue

A catalogue worth sharing

A digital lookbook that earns the photographer's effort back. Browsable, shareable, regal.

Visit live demo
LIVE
eCommerce · Retail

Jewellery Shop

Browse to checkout, friction-free

Storefront with cart, checkout, and a product page that doesn't apologize for the price.

Visit live demo
LIVE
Web App · Wellness

Daily Health Tracker

Streaks that actually stick

Log habits, see streaks, feel mildly judged. Built with one hand on a kettlebell.

Visit live demo
Design concepts

Designs built to show range.

Full-page concepts made for outreach and practice — not client work, not live products. Click through to see the full page.

CONCEPT
Personal Brand · Hero Section

TV Host & Emcee — Hero Section

Designed for TV hosts, emcees & public speakers

A warm, editorial hero for an on-camera personality — stat ledger, trusted-by strip, and a bold serif headline that does the selling.

View design
CONCEPT
Interactive Quiz · Travel

Trek Matcher — 3-Screen Quiz Flow

Designed for Adventure travel & trekking companies

A 5-question matching quiz that turns "which trip is right for me" into a guided, gamified flow — landing, live question state, and a matched result card.

View design
CONCEPT
Personal Brand · Homepage

Communication Coach — Router Homepage

Designed for Speakers, coaches & personality brands

A homepage built as a router, not a scroll — three clear paths (content, products, brand partnerships) so every visitor lands where they actually want to go.

View design
CONCEPT
Personal Brand · Landing Page

Creator & Consultant — Landing Page

Designed for Marketing consultants & content creators

A warm, editorial landing page for a creator-consultant hybrid — credibility line up top, then straight into the two offers that actually convert.

View design
Kind words

Don't take my word for it.

A few people I've built for.

Pratyush built the entire operational backbone of Sadhana Tribe — our CRM, our booking system, all of it. It quietly runs everything, so we get to focus on our community instead of admin. He just gets it done.
SwatiFounder, Sadhana Tribe
Read the case study
Pratyush gave us a brand that finally looks the part — logo, letterhead, and business cards, all sharp and consistent. Clients take us more seriously because of it.
Suresh KumarDirector, Performia Automations
From the website to the booking flow to the systems running behind the scenes, Pratyush handled it end to end. Fast, reliable, and genuinely invested in getting it right for the women we serve.
MarshiFounder, SheCares
Read the case study
Pratyush
Who you'll work with

Hi, I'm Pratyush.

I design and build web apps and MVPs for founders and small businesses, end to end — and I lead a small team that helps me deliver them. Five years in, across finance, healthcare, retail, wellness and trading.

You'll talk to me, not a sales funnel — the person actually writing the code. The team stays small on purpose: fewer hand-offs, faster decisions, and software you'll still want to maintain a year from now.

How it works

No fluff, no Gantt charts.

A small, focused process that gets you a working v1 in weeks, not quarters. Async-friendly, time-zone agnostic.

Day 1

Talk it out

A 30-min call. You explain the problem, and I ask the right questions until the real one surfaces.

Week 1

Scope & shape

A short doc: what we're building, what we're not, what it costs, how long. You approve it before anyone writes code.

Weeks 2–5

Build in public

Daily push to a staging URL. You poke, comment, change your mind. Cheaper now than later.

Launch

Ship & support

Launch day, then I stay on the tools while you settle in — because v1 is never really v1.

Pricing

Simple pricing, no surprises.

Starting points. We agree the exact number in writing before any work begins.

Marketing Site

from $300

The front door: a fast, polished site that turns visitors into enquiries.

  • Live in 1–2 weeks
  • SEO + analytics built in
  • Mobile-first, fast by default
Start here

Automation

from $500

Kill the repetitive work that's quietly eating your team's week.

  • n8n / Zapier / custom
  • Connects the tools you already use
  • Save hours, every week
Start here
Estimate your build Ballpark only — we agree the real number before any work.
Questions

The usual suspects.

How much does a project cost?
Small landing sites start around $300. A web app with auth and a dashboard starts at $2k, and most land between $2–5k depending on scope. Automations start at $500. Larger SaaS builds we scope together. You get a fixed quote up front — no hourly surprise invoices, no "scope creep" guilt trips.
How long does a build take?
A marketing site is 1–2 weeks. A focused web app is usually 3–6 weeks from kickoff to live. If we're talking about something larger, we'll break it into shippable milestones so you're never staring at a months-long black box.
Do you only work with companies, or solopreneurs too?
Both, gladly. About half the work is solo founders shipping their first product, the other half is small businesses replacing a spreadsheet, an agency, or a process that's quietly bleeding hours.
Will I own the code?
Yes, all of it. Repo, domains, hosting, database credentials — transferred to your account at launch. No vendor lock-in. If we part ways, another developer can pick the codebase up cleanly.
What if I don't know exactly what I want?
Most people don't — that's normal. The first call exists to figure that out. I'll ask the questions that turn "I want an app" into "I want users to be able to do X so that Y." If we can't get there, I'll happily tell you so.
Do you offer ongoing support?
30 days of bug fixes are included after launch. Beyond that, I offer monthly retainers for clients who want me on call for tweaks, new features, and the occasional 11pm "the site is down" message. (It's almost never down.)
You're in India — does that work for my timezone?
Async-first by default. I overlap a few hours daily with both US and EU mornings, and I'm responsive on Slack/email outside that. Most clients say the time-shift is a feature: you sleep, code gets written, you wake up to a staging link.
Let's talk

Got an idea? Let's ship it.

Book a 30-min call
Reply within 24 hoursFixed quote before any workYou own the code
pratyush.aswal@gmail.com
Toolkit

Boring tech, exciting outcomes.

I pick tools my future-self will still want to maintain. No framework-of-the-month theatre.

Every project starts with the same question: "what's the simplest thing that could work?"

Then I use that. Usually it's React, Next.js, Postgres, and a deployment pipeline that takes ~12 seconds. Sometimes it's a Google Sheet and a Zapier flow. The tool should fit the job, not the other way around.

Frontend/ react, vue, vanilla
Next.js React TypeScript Tailwind Framer Motion Astro
Backend & Data/ node, edge
Node.js PostgreSQL Supabase Prisma Redis REST & tRPC
Automation & Infra/ no-code & code
n8n Zapier Make Vercel Cloudflare Stripe Razorpay
Start a project →